Ginger Biss
Curiously Strong Creative

Gallo @ Kroger & Sam's

Gallo for Kroger

Promoting Gallo brands at Kroger involved a combination of in-store events, inviting displays and point-of-sale, wine education, pairing inspiration, recipe give-aways, incentivized offers, seasonal specials cross merchandising and more.


Gallo for Sam’s Club

A bespoke store-within-a-store concept would change the way Sam’s Club shoppers purchase wine. This engaging concept relied heavily on the same intimate shopping experience you’ll find at the local wine cellar – complete with selection tips and staff picks. But it came to life throughout the Sam’s Club shopping experience with cross merchandising in hot foods, cold foods and the floral department.