How do make a splash in the dairy aisle at Target? Give designer-obsessed shoppers a delicious serving of HGTV celebrity, David Bromstad – supported across social media outlets, bolstered by a meaningful influencer program, and backed by an exciting sweepstakes.
First, we stirred up some excitement.
Then we poured on some inspiration.
In fact, we gave shoppers some fun and easy-to-do home décor tips.
Mix It Up.
Bring on the Bling.
Next, we sweetened the deal with an exciting sweepstakes!